Dr. Attiya Tareen — Pakistan's Leading Dermatologist & Skin Specialist

Dr. Attiya Tareen

MBBS, Dermatology Specialist

Rawalpindi, Pakistan  |  30+ Years Clinical Experience  |  Founder, Skin Matters

About Dr. Attiya Tareen

Dr. Attiya Tareen is a qualified dermatologist based in Rawalpindi, Pakistan, with over 30 years of clinical experience treating Pakistani patients for acne, melasma, hyperpigmentation, acne scars, anti-ageing, and a wide range of skin concerns specific to South Asian skin types.

Dr. Tareen founded Skin Matters out of a deep frustration with the lack of dermatologist-formulated skincare products available in Pakistan. The vast majority of skincare products sold in Pakistan are either imported from Western markets (formulated for lighter skin types and cooler climates) or local products with no clinical backing. Skin Matters was created to fill this gap: clinically effective, dermatologist-formulated products designed specifically for Pakistani and South Asian skin.

Clinical Background & Expertise

  • MBBS qualified with specialisation in Dermatology
  • 30+ years of clinical practice in Rawalpindi, Pakistan
  • Extensive experience treating: acne, melasma, hyperpigmentation, rosacea, eczema, post-inflammatory hyperpigmentation, and anti-ageing skin concerns
  • Deep expertise in South Asian and Pakistani skin biology — understanding how darker skin tones respond differently to treatments, ingredients, and environmental factors
  • Clinic located at: House 710 Street 2, Chaklala Scheme 3, Rawalpindi, Pakistan

Why Pakistani Skin Needs Different Skincare

One of the most important messages Dr. Tareen wants to share with Pakistani consumers is this: most imported skincare is not formulated for your skin.

South Asian and Pakistani skin has specific characteristics that differ significantly from the European and North American skin types that most global brands formulate for:

  • Higher melanin content — means more reactive hyperpigmentation after acne or inflammation. What leaves a small mark on lighter skin can leave a dark patch for months on Pakistani skin.
  • Hotter, more humid climate — means heavier imported formulations clog pores and worsen acne in Pakistan's summer.
  • Intense UV exposure — Pakistan's UV index is among the highest in the world, making sun protection critical year-round.
  • Specific skin concerns — melasma, post-inflammatory hyperpigmentation, and acne scarring are disproportionately common in Pakistani patients.

Every Skin Matters product is formulated with these specific realities in mind — not adapted from a global product, but built from the ground up for Pakistani skin.

The Skin Matters Philosophy

"Healthy skin is not a luxury. Every Pakistani deserves access to effective, safe, dermatologist-formulated skincare that is made for their skin type, their climate, and their concerns. That is why we built Skin Matters."

— Dr. Attiya Tareen

Skin Matters Products

Every product in the Skin Matters range is personally formulated by Dr. Attiya Tareen using clinically proven ingredients at effective concentrations:

Book a Consultation

Dr. Tareen sees patients at her Rawalpindi clinic. For skincare advice and product recommendations, the Skin Matters team is also available via WhatsApp and phone.

  • Clinic Address: House 710 Street 2, Chaklala Scheme 3, Rawalpindi, Pakistan
  • Phone / WhatsApp: +92 331 5228889
  • Online: Contact Us



what customers say

"I've struggled with adult acne for years, and nothing worked — until I tried Dr. Attiya Tareen’s Acne Control Serum. Within two weeks, I noticed a huge difference. My skin feels clearer, calmer, and more confident than ever!"

Ayesha M., Lahore

what customers say

"Finally, a skincare brand that understands Pakistani skin! The Brightening Cream helped reduce my pigmentation without irritation. Love that it's dermatologist-formulated and gentle on my sensitive skin."

Hira K., Islamabad

what customers say

"Dr. Attiya Tareen’s sunscreen is a game-changer. It’s lightweight, non-greasy, and doesn’t leave a white cast. I use it every day and even under makeup!"

Fatima R., Karachi

what customers say

"I trust Dr. Tareen because of her decades of experience. I’ve visited her clinic, and now using her skincare line feels like getting expert care at home. My skin has never felt this healthy."

Sana A., Multan

what customers say

"The hydration serum worked wonders for my dry, flaky skin. Within a few uses, my face looked plump and smooth. Highly recommended for winter skincare!"

Nimra S., Rawalpindi